About Us


The 10th Limited is a private company owned by John Davey.

John has over 25 years experience in the finance industry. He has a First Class Honours degree in Economics, qualified as an Associate of the Chartered Institute of Bankers in the top ten students worldwide, in his qualifying year, and is a Chartered Fellow of the Chartered institute for Securities & Investment (by Diploma).

John started his working career at Kleinwort Benson and Coopers & Lybrand before joining Collins Stewart in 1997 where he spent 10 years building up the Wealth Management division. He resigned as the CEO of the Wealth Management division in 2007 to join a start up business where he was the CEO and largest shareholder.

ln 2013 John co-founded Sancus, a Peer-to-Peer secured lender, which was sold to GLl Finance Limited, a leading provider of alternative finance. John remains a Director of various Sancus entities and is developing additional interests in the alternative lending market.

John was also a significant early stage investor in Succession Group which is a leading wealth management group, fund consolidator and platform operator, where he was a Non-Executive Director until March 2017. He remains shareholder.

The 10th Limited has invested into PDS a successful Network Infrastructure, Public Address and AV solutions Company and provided additional debt funding to help fund organic growth and growth through acquisitions with a view to becoming a dominant regional business.

The 10th Limited has invested in to Time of the Month (“TOTM”) which is a new D2C brand of organic cotton feminine care products.  Available online and on a flexible subscription basis, TOTM aim to take organic cotton products in to the mainstream. The plan is to, without disrupting the comfortable position the market leading brands currently enjoy, turn TOTM into a recognisable global feminine care brand whilst educating women on just how bad current non-organic cotton products are for their bodies.

The 10th Limited has invested into Minioti which is a new award winning sugar free probiotic ice cream. Minioti aim to sell this great tasting, luxurious and premium ice cream world-wide. Manufactured by Jersey Dairy, Minioti replaces sugar with stevia leaf (natural with zero calorie) and boosts their range of ice cream with specialist probiotics. Minioti aims to show that sugar free products can be even more delicious and indulgent than we ourselves and our children believe.

The 10th Limited has invested into Osmosis Investment Management which is an award-winning investment manager that exploits unique and distinguishable informational advantages to generate excess returns in global equity markets. Osmosis has a distinct philosophy which uses underutilized, largely ignored, corporate data to quantitatively determine sustainable behavior around the efficient use of resources.

The10th has invested into BabyHub Limited an innovative, award winning brand of well designed, effective, easy to use baby products. Parents require solutions that fit with their safety expectations, lifestyle, living environment and budget. BabyHub is at the cutting edge of patented product design.

The 10th has invested into Lighthouse Media (CI) Limited the holding company for Bailiwick Express a leading online media business seeking to revolutionise the delivery of local news and media services.